Think of the world's biggest business houses and you will immediately picture a particular set of fonts, colours and logos. This is the visual representation of their company ethos, summed up carefully and succinctly, and demonstrates how integral a company's brand identity is to public perception.
Our creative minds assist both startups and established businesses in developing a cohesive brand that is tailor-made and truly unique to them. Whether it's rebranding, shop fit-outs, logo design, product revamping or web design, Businestrack has the expertise to guide you through it.
Here's a little taste of what we do: ( Provide examples of previous assignments with image thumbnails, if any)
Even as we give free rein to our planning and creative minds, the legal and operational feasibility of a project is well taken care of. With profound industry knowledge, intellectual capital and strategic wherewithal, Businestrack helps you create innovative strategies, generate breakthrough ideas and build distinctive propositions.
The branding experts at Businestrack commence each project by discovering how your target market talks about your brand. This initial stage involves key customer research and market-competitor analysis. Our investigative approach uncovers telling attitudes and perceptions of your brand's image and offering, forming the first section of your brand strategy document.
NAMING
Naming forms the foundation of a brand's identity and often determines how the brand is perceived. A unique name can be the key differentiator of the brand and play a big role in crafting awareness. It is an extension of the brand, and can reinforce the values you provide.
DESIGNING
Think of the world's biggest business houses and you will immediately picture a particular set of fonts, colours and logos. This is the visual representation of their company ethos, summed up carefully and succinctly, and demonstrates how integral a company's brand identity is to public perception.
PROTECTING (TRADEMARK AND COPYRIGHT)
Creating a good design and content for your brand is both cost and time-intensive, which is why you too should reap the fruits of your labour, and not those who copy and plagiarise your work. Our services can help clients with a foolproof protection plan for their brand's properties.
A well-positioned brand is like a protective shield within your industry and will prevent competitors from eroding your sales. we interpret what your customers are really buying from you, how your image and offering is different to your competitors and ultimately what makes your brand unique.
We will then correctly position your brand, resulting in accelerated sales within your category and ultimately enable your brand to occupy a differentiated space in the mind of your customers.
BRAND STRATEGIES
Branding strategies are long-term action plans that business enterprises deploy to differentiate their identity, products and services from that of their competitors. We provide strategies that not only reinforce your position in the market but also help you evolve as a successful brand.
MESSAGE DESIGNS
Branding is all about telling a story, one that your target audience can relate with. Though the most obvious part of branding are visual elements like name, logo and colour templates, brand message is a core element. If the message doesn't connect with your buyers, chances of brand recall will be slender.
MEDIA PLANS
Media planning is the process of identifying and purchasing advertisement campaign slots on ideal media platforms to aid the client's brand journey. We undertake media planning by determining the optimal media exposure to achieve the brand's marketing campaign goals.
Brand structures are complex and dynamic. Occasionally, big and small enterprises need to simplify and restructure their brand portfolio due to acquisition or may require productisation of their services. Our expertise in creating successful brand architectures helps your company maximise individual and aggregate brand equity.
RE-BUILDING BRANDS
Rebuilding brands deals with changing the corporate image of an already established brand or business organization by changing its name, logo or design. The idea behind rebranding is to create a different identity for a brand, so that it stands apart from its competitors in the market.
DIVERSIFYING
One of the four main strategies mentioned in the Ansoff Matrix, diversifying involves a brand entering a market or industry in which its business doesn't currently operate.The brand launches a product or service for the newmarket, in order to drive sales and increase profitability.
RE-POSITIONING
Repositioning is when a company changes the brand's status in the marketplace to keep up with the consumers' needs and align themselves better to market dynamics. Repositioning strategy determines where the focus of the brand's new campaign will be.
