The intangible nature of the design of a stilletos or the plot of a romantic fiction mean that they are so easy to imitate. However, these "intangible" assets can have great monetary value – which means that only those who actually own this intellectual property (IP) should be the ones who are allowed to use it. This is why it's possible to specifically protect various types of IP.
Intellectual property is often a business establishment's most valuable asset, including its reputation, licenses, image, creativity and much more. Moreover, it is an asset that differentiates various businesses and allows leading enterprises continue to thrive.
The laws that protect intellectual property differ from country to country. Hence, moving your IP into new territories can often put it at risk. Businestrack provides seamless brand protection to your IP and investigative services if your valuable intangibles have been abused.
Trademark is a protected sign, which identifies and distinguishes a company's products or services from those of other companies.All graphical representations of a sign can, in principle, be a trademark within the meaning of the law.
However, choosing a suitable trademark or service mark for your business can prove to be a daunting task as hundreds of trademark applications from across the country are rejected each month, citing legal and other reasons.
Moreover, registering a trademark comes under a niche domain of law and is quite different from other law disciplines. Hence, it is always wise to hire a reputed and qualified firm in order to avoid any possible complications.
At Businestrack, we offer clients with different types of services ranging from selecting a suitable trademark for the business to getting it registered and also stopping others from infringing it. Also, in case of any objection or litigation, our firm will represent you and guide you through it all.
The copyright law protects those who create art. But art has a broad meaning in this context. Even the design of a chair or graffiti can be protected by copyright (even if the graffiti was created illegally and is considered to be vandalism). It also protects the work of performers, music and film producers as well as broadcasting organisations. Ideas, concepts or instructions (e.g. game rules or recipes) are, however, not protected.
We, at Businestrack, believe that copyright, data protection and your legal compliance with them are more than just policy issues. They require an organisation-wide approach to integrate an 'embedded privacy and rights by design' successfully into organisational culture. Our legal eagles apply a holistic approach to all our services to help governing bodies understand their obligations under copyright and data protection laws, and also to support staff with policy frameworks, tools and training for them to fulfil their roles and responsibilities.
A design is a unique creative form that you can protect by registering it. This includes two-dimensional designs such as bottle labels and fabric patterns as well as three-dimensional forms such as bags, shoes and chairs.
A design is often appealing to the eye, which is what makes us want to buy it. Creating a good design, however, is both cost and time-intensive, which is why you too should reap the fruits of your labour – and not those who copy and plagiarise the work of others. Our services can help clients with a fool-proof Design Rights application, which makes the registration process so much easier.
A patent is an intellectual property right for a technical invention. It's somewhat like an insurance policy that protects you when something goes wrong. And like insurance, a low-quality patent can leave you unprotected when you need it the most.
But more often than not, innovators assume that patent offices examine their application and identifies mistakes, if any, before a patent is granted and hence, quality doesn't matter.
However, patent quality becomes a matter of concern if a patent has quality issues due to a problem with patent formalities and thereby gets invalidated, leaving the innovator unprotected.
This is true even for long-granted patents for which the owner has been paying maintenance fees. Thus, all of the time and money spent acquiring a patent can be wasted if quality issues exist with the patent formalities.
At Businestrack, our legal experts ensure that a patent application does not have any kind of formality issues, allowing us to draft a better-quality application for our clients.
Geographical Indication allows its holders to charge a premium above margin price for their products. According to market researches and surveys, consumers are more likely to purchase a GI-brand over others as the origin of the product fortifies the trust in the brand.
Businestrack believes your business is our business and seeks to build capacity of stakeholders, particularly the private sector, in relation to geographical indication with regard to protection, promotion and identification of relevant products with the aim of boosting competition and thereby, revenue.
